Royal Aloha Coffee Company Relaunches Bad Ass Coffee of Hawaii Franchise
Under new leadership, Bad Ass Coffee of Hawaii recently opened its first redesigned store near Salt Lake City, Utah
Royal Aloha Coffee Company (RACC), the new visionary franchise owner of Bad Ass Coffee of Hawaii, has opened its new flagship location in West Jordan, Utah, just outside of Salt Lake City.
The store is the first of the rebranded stores, which features the ground-up brand rebuild of the iconic Hawaiian coffee franchise. Since purchasing the assets of Bad Ass Coffee of Hawaii one year ago, RACC has not only developed a new logo, packaging and in-store design, but also rebuilt operations, developed a new business model, new products, as well as pre-packaged, branded coffees for purchase.
“There’s an enduring love and consumer connection with this brand that has extended far beyond its current locations, and that’s very exciting,” said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. “We’re committed to growing this brand by sharing the warm Hawaiian hospitality and culture of the Aloha Spirit in our stores and by selling American-grown Hawaiian coffees and other premium international blends to coffee lovers everywhere in an environment where you can relax, be yourself and fuel your inner badass.”
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